Prichard Committee Social Media

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Tuesday, Sept. 13, 2011
Prichard Committee Headquarters, Lexington, KY

Justin Bathon, Scott McLeod,

Short URL: http://bit.ly/socialprichard

To Do:
  1. Work on channeling the website directly to the users + getting fresh relevant content
  2. Setting up a parent blog aimed directly at SBDM members as an entry point to parent advocacy
  3. Setting up a statewide education reform group blog with Kentucky education leaders.

Agenda:

  1. Initial Thoughts
    1. Who we are
    2. Who are you?
      1. (What business are you in? Who are your customers? What do they want/need?)
      2. Who are all of these?
        1. Prichard Committee,
        2. CPL,
        3. CIPL,
        4. Strong Start, and
        5. ReadyKy
      3. Same v. Different? How is gen. public supposed to know?
    3. Quickly, Why Do We Care?
      1. Ask
        1. Newspapers | Encyclopedias | Music Producers | etc.
      2. Schools are changing too.
        1. Some examples. iTunesU
  2. Findable
    1. Everything has already moved to the web
    2. Invisibility = Irrelevance
    3. Search v. Find (search engines v. word of mouth)
    4. Subscribable
    5. Places to be found (see below)
  3. Social
    1. Relationships
      1. Personalized
      2. Real Human Connections
    2. People want you to help them, not sell them
      1. Gimmicks v. utility. Examples.
    3. Cost/Time Barriers
      1. Members only, passwords, info requests, creative commons
  4. Remarkable
    1. Remarkable content
      1. Help them find things they didn't even know they needed
    2. Creating evangelists & giving them the mic
  5. Tips
    1. You have to put in the time - hustle
    2. Automate when possible/appropriate
    3. Partner
    4. The more you control, the less you're trusted
    5. It's their community, not yours
    6. Helpful content and authentic content will win in the long run
    7. Distribute the load
    8. Be patient




More Tools:


Tools to consider
  1. Photos: Flickr (including tags), VoiceThread, Animoto
  2. Audio podcasts: BlogTalkRadio
  3. Slideshows: SlideShare
  4. Videos: uStream, Vimeo
  5. Conference backchannel: CoverItLive, Twitter hashtags
  6. LinkedIn
  7. Create own social network: Ning
Monitoring tools
  1. Google Alerts
  2. Google AdWords
  3. Twitter search
  4. Google Analytics
  5. Bit.ly
  6. Feedburner
  7. Google Reader
  8. HootSuite
  9. PostRank
  10. Technorati
  11. Compete
  12. Alexa
  13. Google keyword tool
Start thinking mobile
  1. Mobile devices are increasingly dominating how we access the Web
  2. Are you set up for iPads? iPhone, Andrsoid, and other smartphones?
  3. Augmented reality is growing fast
  4. Location-based services are growing fast
  5. Should you create your own mobile phone app? (see also iSites)
E-mail marketing
  1. AWeber or Constant Contact
  2. Constant Contact guide to e-mail marketing
RESOURCES
Social media videos
  1. Seth Godin on standing out
  2. Social media in plain English
  3. Social media revolution 2
  4. Social media ROI
  5. Social media marketing in 3 minutes
  6. The holy trinity of social media marketing
  7. Social media marketing done right at Boloco Burrito
  8. The value of influence
  9. Social media and SEO 2.0 explained
  10. What is social media?
  11. Social media revolution 2010
  12. Social media statistics and facts 2010
Blogs you should be reading
  1. Seth Godin
  2. Mashable
  3. Problogger
  4. Copyblogger
  5. Soshable
  6. Scott Monty
  7. Some more to consider
  8. Also check out these
Great books
  1. Meatball sundae
  2. Permission marketing
  3. Groundswell
  4. The new rules of marketing and PR
  5. The social media bible
  6. Social media marketing an hour a day
  7. The cluetrain manifesto
  8. What would Google do?
  9. Trust agents
  10. Twitterville
Other books to consider
  1. Word of mouth marketing
  2. Crush it!
  3. The whuffie factor
  4. The new community rules
  5. Twitter power
  6. Inbound marketing
  7. Six pixels of separation
  8. Putting the public back in public relations
  9. Marketing 2.0
  10. World wide rave
  11. Get seen: Online video secrets
  12. The new influencers
  13. Web analytics an hour a day
  14. Web analytics 2.0
  15. Landing page optimization
  16. Always be testing
  17. The social media marketing book